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Promocija Šaleške doline

Pridobili so denar za digitalno promocijo turistične ponudbe
Ključne besede: Zavod za turizem Šaleške doline, promocija, turizem, Velenje
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t=getLocalStorageValue(pbar.s.pltLSKey);t&&(pbar.s.plt=parseInt(t));var n=document.getElementById("progressBar");if(n){var i=pbar.caculatecubic(pbar.s.plt);n.style.WebkitAnimationTimingFunction=i;n.style.animationTimingFunction=i}}catch(r){}};pbar.scriptLoadCompleted=function(){try{var n=document.getElementById("progressBar");var t=(Date.now()-pbar.startTime)/pbar.s.sLoad;if(t // // // Zavod za turizem Šaleške doline je v okviru Javnega razpisa za sofinanciranje aktivnosti promocije turistične ponudbe vodilnih destinacij v Sloveniji v letu 2021 pridobil skoraj 20 tisoč evrov za izvedbo intenzivne digitalne promocijske kampanje s ciljem povečanja prihodov in nočitev v Šaleški dolini.  V sodelovanju s strokovnjaki s področja digitalnega marketinga in z različnimi mediji bo Zavod za turizem Šaleške doline izvedel promocijsko kampanjo s poudarkom na doživetjih destinacije. Glavne komunikacijske teme vodilne destinacije Šaleška dolina bodo: zdravje in dobro počutje, kulinarika ter turizem na podeželju. V ospredju bo promocija destinacije kot varne, zdrave in dostopne destinacije. Skozi promocijo želimo obiskovalce spodbuditi h koriščenju turističnih bonov v našem okolju. Kampanja bo potekala na slovenskem in bližnjih tujih trgih predvidoma do novembra 2021.   Šaleška dolina uspešno sledi viziji Slovenije kot zelene, butične destinacije za 5-zvezdična doživetja. Zavod za turizem Šaleške doline v ospredje postavlja trajnostni razvoj turizma, kar potrjujejo v preteklem mesecu pridobljeni potovalni standardi Green&Safe ter znak Safe Travelers. Velenje ima tudi znak Slovenia Green Destination Silver.    


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